Coworking to Create Coworking Models
What enables coworking to grow in the economic downturn is that coworking exudes sustainability across all levels — from coworkers’ behaviors, work culture, offerings, business models, as well as the industry as a new force.
Everyday, coworkers breathe in and breathe out practices of flexbility, openness, learning, collaboration, and sharing. These patterns that happen interpersonally among coworkers in a coworking community also show up in the larger system of the industry. Coworking entrepreneurs in the industry share openly how their business models work, what works, what doesn’t, and ask for help.
Notably, with entrepreneurs spending cautiously, there is a trending towards models that support extreme flexibility for the coworking customer. As a case in point, IndyHall, a coworking space in Philedelphia, which has generously shared its learnings with other community of coworking entrepreneurs, markets a flexible membership model. Above is their video, which nicely describes their version of coworking, their membership model, and how they operate as a membership organization, rather than a service or being about space. Nice job.