Life or plastic? It is all a practice of choice.

In an industrial society, the self has been cultivated to be a consumer and producer. The self, wanting, passive, reaches. When active, grasps in fear.

Enough. It is time to choose to cultivate new forms of selfing. Choose life. Not plastic.

Last week, Rachel Pfeffer and I were sitting with Claudia Welss and Bill Daul, founders of Nextnow Collaboratory and NextNow Network, respectively. We were sitting in a lovely conference room at the platinum-LEED certified David Brower Center in Berkeley. There to discuss how we could collaborate. Claudia asked if we had seven minutes. Certainly. She showed us the following video of the horrifying pattern of plastic pollution that is rapidly destroying ocean life.

I am aware of when I bought something in plastic for the sake of expediency and seeming efficiency, without regard to the systems effect of my choice. Seeing this video, I am practicing choice to say no to plastic, and communicate why as I do. Please, do you have seven minutes? Watch this and share.